$1 party by December, page-172

Interesting. As an example, I can relate smart lights to cars. Yes i could buy the base model without options. But i will spend a bit more to get the premium product. More features etc. Everyone is different and as an individual and consumer we all have a choice to make. No one is right or wrong here? You want a base model filament light buy it. You want colours and an option to kill bacteria at a greater cost, you have that option as well. The smart light market is huge and europe is an example why lifx is in demand and growing. It creates competition for Phillips and retailers demand this.