I don't think it will take much to grow the share price from...

I don't think it will take much to grow the share price from here. With the big-name partnerships they have in place, and the knowledge, experience, connections and aptitude of the new execs guiding brand development, the ingredients and recipe to build a strong foundation are in place. A few quick wins in the short term will get folks excited. Throw in some tangible revenue and member numbers, and we have a good runway. I am assuming, especially given the compensation structure of the CEO, these guys will not mess around. They are here to move things along, and, if they don't, they will move on. So a rather random 40%, really expressing a belief that whilst not a 50/50 bet, things have a good chance to move quickly, and this energy and momentum will create excitement around this stock's potential.