agree and disagree. marketing is a massive element of any business and for a non successful tournament regardless of how well mogul perform it's still not a great look in the short term. wont deter other partners massively but you have to remember Kellogg's is an established brand so they have the ability to trial new areas without much risk.
If the tournament is a huge success then the marketing alone puts mogul in a huge position for potential future partnerships.
still hoping the exposure brings great light to moguls interface and capability
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