I find it quite unusual that a company that has been operating...

I find it quite unusual that a company that has been operating for years with little revenue, can have a market cap of 46 million, by now and after so long it would be obvious to many not invested that this company may never improve there financial position after trying for so long.
It is all about what product you have and how many people from all gaming abilities and age groups that would be interested.
The problem I see with ESH, is that they are only targeting a small percentage of the world market that many other companies are also targeting, and that is the more avid professional gamer's, what about everyone else ?.
Based on there current revenue and cash burn that has been going on for years with little to no improvement, I believe that the ESH share price should be trading at about 10% of it's current value, and after a consolidation most likely another large fall in market cap value as things continue to unfold the same.