$1 party, page-117

I think there's enough market share to go around, where there's enough room for a lot of growth for Tesla's competitors.
As well as the existing players, you have a lot of startups like Rivian, Nio, Xiapopeng,Lucid.
If the EV market was not big enough, you would not have a lot of these startups wanting to lose money for the sake of it.
Each company will have something compelling to bring to the table
I think Nio has a battery swapping arrangement so you dont have to charge the battery as such.
Novonix can still have presence with the different use cases of each company.
Tesla has a head start...but it doesnt mean it owns 100 percent of the market , like how some people make out.