The problem is the market isn't big enough to sell all that...

The problem is the market isn't big enough to sell all that graphite. I do think there is good growth potential though, they mentioned fuel cells in the announcement but forgot to mention batteries (not only lithium but many other types of battery). Natural graphite demand can also be linked to the price of coking coal. Artificial graphite is a substitute for natural graphite in some (but not all) applications, and has coking coal as its largest input cost. Rising coke costs ought to lead to greater demand for natural graphite.

Good to see some more information on product quality, it does appear that they have top shelf graphite and should fetch a premium price for it. Looking forward to more announcements, they aren't supplying much in the way of figures (costs etc) so perhaps will have to wait for a third party to help the market arrive at a valuation for the project.