Right, and therein lies the secret. EM1 have to work out how to monetise it.
I've got a feeling, and it's quite strong, that EM1 have thought about this before starting out on their journey, unlike some others who maybe planned to grab subscribers and work out how to turn a profit later. EM1 has emphasised, right from the start, the importance of the advertiser to their future, everything has been geared to promote advertising without alienating the players; if the players are not onside there is nothing.
Should it turn out that EM1 and Cloudzen have an act together, then, yes, there will be good money made here.
B22.
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