The ALP's campaign ads should be very focused as well.
Focus on:
* reiterate our economic fundamentals these past 6 years were absolutely brilliant viz any jurisdiction in the universe.
* complete rejection of fiscal austerity - focus learnings on Queensland e.g. budget deficit doubling, unemployment at 10 year highs etc.
* continue to sing NBN's praises (because most younger voters love it
And thats it. Simple and concise.
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