"why is sir in favour..."
SIR benefited hugely from good marketing! Well written announcements - clear, concise, written in simple easy to understand english. Grades were highlighting at the beginning to catch the eye!
Announcements were released to the market regularly to maintain momentum. Timing was excellent.
A lot of company's really do let themselves down (and their shareholders) when they have good information to release, and do it badly!
10 mtr @ 2591 grams silver, page-34
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