Greater employment numbers certainly arent a negative short term...

Greater employment numbers certainly arent a negative short term but I reiterate again penetration is key.

If Z1P forgoes short-term profitability in order to support longer-term growth then this presents a much greater return for the shareholders and company alike.

Longer-term stability and growth, in my opinion, is multiples more important than a nice figure on the balance sheet.

But I must concede, you are right Brightoil. Short term, economic uncertainty and Z1P's newly forged position in the US Marketplace along with unemployment figures do, potentially, represent a greater market position for shareholders. Consolidating this growth and generating long term tangible benefits to the business is the next step in growing market cap.

Growth is key!