Amazon faces net shipping fees of $7.2bn per annum. Spending $100m per annul to save more than $100m in costs is not an illogical thing to do.
$100mill on $7.2bill? That calculates to me to be 0.01388%. You wouldn't even bother worrying about it if that was your focus. Clearly the focus has nothing to do with raw savings on shipping fees but on a better experience for buyers. Gives competitive advantage as a selling point. Still no-one has been able to explain to me what unique competitive advantage GSW software actually has. It seems to be the best kept secret in the world.
GSW Price at posting:
40.5¢ Sentiment: None Disclosure: Not Held
