I've mentioned this before but sometimes the advantage is being...

I've mentioned this before but sometimes the advantage is being first, sometimes it is not even that, it is being near to first and doing the task slickly and well with the least number of faults etc. Defining something as a best choice really comes down to analytics and KPI's that us poor souls are not privy to. But yes, on the outside it is impossible to tell what particular aspect of GSW any major chain places value in that leads to an agreement. It really is the best kept secret.