on the outside it is impossible to tell what particular aspect...

on the outside it is impossible to tell what particular aspect of GSW any major chain places value in that leads to an agreement

It shouldn't be impossible. In every company you invest in it is important to know what it is that gives them the advantage otherwise how can you make a valued investment decision? Of course the secret should be HOW this is achieved. The complexity of this usually dictates barrier to entry. GSW sell their product NOW, there's a website online. If they can't portray what their advantage is how the hell can you sell it successfully?

So in the absence of knowing what it is exactly that GSW excels in above other providers, all we can go on is their progress. So the company started in 2014, listed last year and now 4 years later are showing a quarterly revenue of $250K and making substantial losses a quarter. ($1mill quarter). Unfortunately this does not tie up with the notion of a first advantage, unique, best of its class piece of software.

Share price is now under significant pressure and 40c close today would mark its lowest close since last closing low of 40c in February 2017 not long after it listed. It still has a $78mil marketcap. Unless things change quickly this has a lot further to fall. The silence has been deafening. You want to hope that these Amazon, CBA, NA Williams deals announced last year and early this year are real.