I think the market is finally waking up to MOKO's potential earnings. I would expect that they will be able to sell their advertising at premium rates because it allows companies to target their marketing campaigns directly to a captive audience of around 10 million students.
I have updated a model which projects earnings and for my base case the P&L comes in at $10m per annum. For my high case the number is now $40m per annum. I expect actual results to lie somewhere between these numbers.
Lets say they earn $25m per annum, then I think a market capitalisation of $250-$300m could be justified versus the current $80m. In my opinion there is plenty of upside to come from MOKO.
MKB Price at posting:
16.5¢ Sentiment: Buy Disclosure: Held