10c and up, page-104

Definition of distribution:

Distribution stock refers to a large block of a security which is sold into the market gradually in smaller blocks rather than in a single large block. This is typically done to avoid inundating the market with the security and driving down the average selling price of the securities.

Often a strategy employed by large investment funds. Who seriously believes this is what is happening based on recent progress and roadshow? Typical accumulation pattern in progress. Expect more of these types of games as more influential investors get interested and looking to accumulate stock at the best price possible.