10c party, page-8

I think people on HC are discounting the power of LifX....and that is understandable. The BUD management have let you down so many times that its hard to find a bearable positive in what they say. I have a sneaking suspicion that maybe this merging of LifX is educating the BUD people and actually making it into a company instead of shambles.

LifX has innovated more in the last 12 months than BUD has in 3 years. New lights and many of them as well as a switch...which doesn't thrill me.....but its going to be a product offering. Buddy OHM has done??....zero or less.

Time will tell...but BUD has a good product in LifX and if they ruin this....well there is no coming back because LifX is #2 in the world behind a titan in Philips....so BUD just have to let it grow and make it work to stay there.

If BUD try any stupid fancy crap ideas from the less than capable CEO....or try to make it something it isn't..then it will fail.