Alos, some thoughts about the Kellogg’s tournament:
Colourful but amateurish website - Down jo Mogul.
Complicated and confusing process to register for the trounament.
Street cred amongst gamers for Kellogg’s junk food non-existent. Need something like Red Bull on board.
Kelloggs junk food aimed at teenagers. Not the main target market.
All I MO and easy in hindsight....
10c Party, page-12
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