10million lotto app downloads

10,000,000 installs though optimistic is a good target
out of that amount you may get
1,000,000 active users
avg spend $8.5 a week
of which SMA may be getting as little as 0.3% 2.6c
=$1.3m per annum

SMA have 1,000,000 installs from the D.Phone deal

the http://www.diyicai.com presence should provide over 3,000,000 – China's 5500th most popular site

SMA's promotion should snag 1,000,000 downloads
if they can push it on QQ weibo

The API platform deal with CM may well be washed up
so much has changed in the mobile market in 2 years
but CM will want the lottery app for it's customers
there may be a deal before too long, I'm guessing something similar to the D.Phone deal, which SMA will jump at.

That's if Zynga don't buy us first

They just paid US$210m for OMGPOP 50 million downloads of 'Draw Somethng'