correction"Seattle-based Double Down Interactive, which was...

correction


"Seattle-based Double Down Interactive, which was named by Facebook as one of the most popular game makers of 2011, was acquired by video poker giant International Game Technology for $500 million. It has 4.7 million monthly active users playing a variety of games, including blackjack, slots, video poker and roulette." http://bit.ly/zynga_gambling

IGT paid for the total revenue from 5 million monthly active gamers - typically gaming institutions retain 50% of the gross amount wagered.


5 million active US gamblers is valued @ $500 million

valuing SMA purely based on 0.3% of Chinese lotto ticket sales - the equivalent would be 11,000,000 daily lottery users, which by my rough calc would require 100,000,000 downloads


------
US$500m
= 5 million US users per month
= 16,500 per day /2 (half spend retained by house) = 8250
x 4 (Chinese expendable income nom. 25% of US) = 33,000
x 0.3% = 11,000,000 daily Chinese lottery players

200,000,000 play lottery in China
24 million smartphones sold in China 3rd qtr 2011



possible