Because AppAnnie breaks up the data and ranks it against other apps. So the initial target market was India, and you can see on AppAnnie that it peaked near Viber, which many others here ramped and cited for quite some time - but it has since dropped and remained constant at a lower rank. Others here have cited AppAnnie to ramp their position with other observations, like hitting number 4 in Cambodia, but then neglect to inform when it has subsided again. Obviously ZIP is doing some healthy promotion, which is good, but AppAnnie helps to see behind that, especially when the pumps fall away. For markets where Zip are not interfering there is a clearer picture - like for example the Brazilians ranking the app at 1 (least desirable) over any other rank.
So if you've got rampers only citing AppAnnie when it gives them some jollies, then it can't hurt to have the odd post to remind folks to keep perspective.
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