ZIP is paying for downloads and ranking. We just don't know exactly how much. So the investor may decide to hunt behind the scenes for virality. ZIP paid to have automated website hits to make ziptel.com.au appear a popular website and then announced to the ASX that it was consumer interest, so they can't be trusted to be transparent. Why they have never been made accountable for that I don't know. IMO, the company is hopeless for organic marketing through consumer discovery. As Webbj points out, there are no peer reviews. Also SEO is woeful, and you can't even find the thing with simple search terms in GooglePlay.
The astute punter will be hunting for virality independent of the fluff coming from corporate. It's a house of cards in a gentle breeze. But the tech seems good and virality could spring from anywhere. I can perceive a market for it. So worth following to see if it comes good.
ZIP is paying for downloads and ranking. We just don't know...
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