nothing suggests that zip is growing on its own accord.
Freehold suggests that they haven't done global marketing campaign, but are certainly spending a lot of money to sign up each user. Until we see how much they are spending of their bank to acquire customers, we can't really buy into the hype.
They could have easily spent a million by now to get 1.5 million downloads. Mobile ad's etc. aren't cheap.
16000+, page-32
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