The baby formula market in China is around A$ 20b. So market penetration through official exporting channel was less than 0.5% by end of last FY. Considering daigous contributed another big chunk, say 160m based on my guessitimation, the total market share was around 1.2% last FY.
However this is a competing market with a dozen domestic and international giants involved. Won't be an easy win going forward and I'm expecting A2M to achieve at least 3% (~$600 mil) China market share for FY 18, but 3.5% would be phenomenal.t
$18.5 Billion Market Cap in 2-3 years $26 a share, page-134
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