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Ann: GENERAL: SAN: Sanford Limited - Press Releas

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    SAN
    15/11/2012 13:06
    GENERAL
    
    REL: 1306 HRS Sanford Limited
    
    GENERAL: SAN: Sanford Limited - Press Release
    
    SANFORD LIMITED
    SUSTAINABLE SEAFOOD
    
    15 November 2012
    
    PRESS RELEASE
    
    Sanford Announces Partnership to Boost Greenshell Mussel Exports
    
    Sanford Limited is the commercial partner behind a $26 million, seven-year
    innovation contract announced in Nelson today that will see New Zealand's
    famous Greenshell mussels selectively bred for the first time.
    
    The contract between the Ministry for Primary Industries and Shellfish
    Production and Technology NZ Limited (SPATnz), which includes commercial
    partner, Sanford and research partners, Cawthron Institute and Plant & Food
    Research will see $13 million each of public and industry funding invested in
    the project in what is being described as the most significant research and
    development investment made in New Zealand's Greenshell mussel industry since
    the first marine farms were established in the 1970's.
    
    Greenshell mussels are a significant export growth opportunity for Sanford,
    which already has both mussel farming and processing operations and exports
    around the world.  Sanford is also part of a push to grow Greenshell mussel
    exports to China, which is now in its second year and seeing growth over 30%.
    
    Sanford Managing Director, Eric Barratt says until now mussels have been
    grown from wild spat.  He says the commercial implications for now
    commercialising the world-leading research techniques that allows spat to be
    selectively bred and grown for their taste and size profiles will be
    transformative for New Zealand's Greenshell mussel exports.
    
    Mr Barratt was in China last week at the world's largest seafood expo
    promoting New Zealand's Greenshell mussels.  "This is a highly regarded
    product from New Zealand.  In being able to take control of the breeding
    process, we can create innovative products best suited to the needs and
    tastes of our international customers," he said.
    
     "Smart, sustainable aquaculture will be critical to our export success into
    the future.  For the first time mussel farming will be able to take advantage
    of selective breeding in the same way that our sheep, dairy and other primary
    exporters have done for decades to gain export premiums for their products."
    
    "Sanford is very pleased to be at the leading edge of taking this research
    and making it into a commercial reality working with our SPATnz partners and
    the Government to boost this industry."
    
    The project is being announced in Nelson today by the Prime Minister during a
    visit to the Cawthron Institute with local Nelson MP, Hon Dr Nick Smith and
    will help to underpin the goal of boosting New Zealand aquaculture to a
    billion dollar a year industry.
    
    The joint project will involve the development of a shellfish hatchery.
    Construction will begin in early 2013, with a hatchery building, nursing
    building and three ponds of approximately 1500sq metres each being built
    onsite. The first significant quantities of commercially bred mussels are
    planned for 2015.
    
    Eric Barratt
    Managing Director
    Phone: +64 21 325 209
    End CA:00229768 For:SAN    Type:GENERAL    Time:2012-11-15 13:06:48
    				
 
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