for a company to buy & license the 1PG product, it is likely...

for a company to buy & license the 1PG product, it is likely they will have to forgo using LinkedIN - will they do that?

Remember also that LinkedIN's data is constantly being updated by their users - who updates all of the old branchout data for 1PG? Decisions based on data are only as good as the data they are being based upon.

These would be the questions to ask Joanna.

My bet is that all of these "customer signings" are free pilots. It will take minimum 12 months to see if there is any value for the customer. Then they will have to start paying.

My guess is 1PG will for as long as possible steer well clear of any further mention of revenues and business model. I bet Joanna didn't go near either topic on her recent broker tour.