Agree with this and the critical thing to understand here is that this is a blended intermediated distribution - they are improving workflow between businesses as well as between consumers and businesses. Because of this the groundwork in the software programming can be lengthy.
The revenue streams will end up being quite diverse, but the customisation will take time.
Possibly the SP got ahead of itself but if the 2H is strong the rebound should be even stronger.
1ST Technicals, page-133
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