To be infected with a herpes virus is a state of normality, not...

To be infected with a herpes virus is a state of normality, not an abnormality. It happens to all adults, some of us with symptoms and some without. The key thing is not whether you are infected or not, but whether it is causing symptoms or not – and if it is, then what can be done about it.

Genital herpes is essentially a minor, sometimes recurring, skin infection; ‘cold sores’ which occur on the genitals rather than the face. It does not cause long-term ill health or affect longevity of life. People who get genital herpes can and do lead perfectly normal lives.

i.e lmost people don't give a stuff all about whether or not they have herpes or whether they transmit it. a 'cure' for herpes will have a minimal impact on peoples lives.