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Nice post Gralynchett!
Your comment "it looks cheap on current valuation metrics" reminds me of the mining services companies and 'Team Invest's' comments on YMYC over the last couple of years about how various of those companies were now great value buys. Their mistake of course was to focus on the numbers and ignore or just totally misread the macro picture for those companies, which in the case of TV-related companies is declining audiences and increasing competition. I can only assume those who think a company like SWM is a good investment are totally out of touch with the younger generation and their viewing habits. If so the articles I quoted should help to bring them up to date
Re the chart I should also point out that SWM for the last couple of years is rallying ahead of the dividend payment and plunging straight after - a common phenomenon I've often seen in declining stocks. Add this to the imminent launch of the Netflix juggernaut and things could get a whole lot uglier real soon.