Zip and Google Pay Team Up, Providing Customers and Merchants with Flexible Payment Options at Checkout
NEW YORK, December 13, 2023--(BUSINESS WIRE)--Zip Co. (ASX: ZIP) today announced a collaboration with Google Pay that will enable merchants in the U.S. who accept Google Pay online to integrate the innovative Zip Pay-In-4* service, issued by WebBank. This integration, scheduled for a pilot launch in January 2024, comes as Buy Now, Pay Later (BNPL) adoption is on the rise, offering consumers enhanced flexibility in their payment choices at checkout.
Zip products stand out as modern and convenient payment solutions, proven to boost checkout conversion rates and increase average cart sizes for merchants. This new feature, coming soon to select merchant Android apps that offer Google Pay for checkout or when shopping on select merchant sites from an Android device, will be available to merchants at no additional integration.
During the pilot phase, when shoppers tap the Google Pay online checkout button on select merchant's Android apps, the customer will see a promotional banner within Google's home screen letting them know that the Zip BNPL option is available. If the user taps on this banner or selects to change their form of payment, they’ll see a list of BNPL providers along with more details on their product offering. If the user chooses Zip, they can learn more about the terms and conditions and then go through a few steps to complete the purchase. Once approved, customers can conveniently spread out their payments for purchases over $35.
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