wonder what is it costing zip though do you reckon?
nasc ar charges sponsorship fees for companies to have their brand associated with a race event...race named like ZIP BUY NOW PAY LATER 250
the price for naming rights might be significant but maybe low for this prestigve level of race as it would have few million audience vs 10s of millions with daytona
could include signage at the event
might of negotiated exclusivity as the sole payment option too or the only bnpl payment option with significant branding rights...this could come at big cost
just my opinon ..thoughts on expenditure
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