The article definitely hits on some key points we often discuss...

The article definitely hits on some key points we often discuss here. Zip Co's constant emphasis on "profitable growth" is a mixed bag - It's good in one sense, but has its downsides. On the bright side, hitting some sort of profitability with whatever acronym they decide to use to suit their narrative, will keep investors happy SHORT TERM. On the downside, I anticipate that there may be some moderate increases in revenue, but likely we will see minimal growth customer wise. They will continue losing market share in their "Core Markets" and larger institutions such as Klarna, Affirm will continue to dominate as they can most likely absorb these losses with the goal of gaining market share. IMO, Zip really has no choice but to consider a TO ASAP.