If QAN had already factored in $200 oil, why are they scrabbling to catch up to $140 oil?
Why the kneejerk reaction of switching and cancelling flights on marginal routes?
Why did they wait until $111 to hedge? Why not lower?
Dixon did not do his homework. He's never heard of Peak Oil. He's just hoping and praying that the "evil speculators" will get bored of their game and go away. Problem is, that's not the problem.
The CEO of Southwest DID do his homework. He's hedged up to the eyeballs. He's adding routes when the competition is pulling out.
Geoff Dixon has been playing catch-up, engaging in crisis management, for years. No way he has the foresight to anticipate $200 oil. That's why profits are forecast to plummet.
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