For what it's worth this is what I'm focussing on (from the investor update)
Secure further partnerships with member organisations and companies to access large consumer, government and business target markets - pilots in progress
Target corporate and government markets in association with synergistic businesses - pilot in progress
Trial TV, radio, print and/or outdoor marketing - planned for early 2017
IMO the pilots have ended or are about to end and their going live are some of the share price catalysts Chris has refered to. I also believe that this is the end outcome of the 6 month long investor update. The first half was education/awareness etc but it's the coming weeks/months where the action is.
We just need to find out who the partners are... GLTAH all
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