I don't have rose coloured glasses on I am well aware of the...

I don't have rose coloured glasses on I am well aware of the current business environment and your comment on only spending pennies in the dollar is false. Expedia for instance typically spend $5bn a year on advertising, this year that's likely to be $1bn hardly pennies in the dollar this is the same for most big tech - they have to keep advertising up or they die.

I will post this below where clearly you had the rosiest of glasses on a year ago, where they still made losses and had expenses as they do now so your point there is no different than year back (other than the business is in a lot greater shape.) You are just a jaded share holder