2020 BRN Discussion, page-26086

BRNs business model is around IP and chip sales. They will make significant profit margins from IP, gross margins in the 90% range. Their approach has always been to target OEMs and on sell. They have top quality ex ARM sales execs who have the network in place to access these OEMs. They don’t need to focus on having large sales or engineering staff for that matter. Engineering costs are less since they don’t require the number of software engineers that most computer architecture based companies need - they don’t do much software, most of their peripheral requirements are around firmware. The ADE is where any software is required. They have a great business model and can run lean. This means shareholders will reap the benefits of a much quicker rise to profit and the dividends will eventually be significant. We have the advantage of a company that doesn’t need to have a cast of thousands. AIMO.