BRN 2.22% 22.0¢ brainchip holdings ltd

2021 BRN Discussion, page-13667

  1. 9,738 Posts.
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    Today it has been suggested that "the probabilities are against" Brainchip of being successful.

    Fortunately there has been considerable research done around the world on this question of what are the probabilities for success of a business that has first mover advantage.

    https://hbr.org/2014/06/being-early-beats-being-better

    Guess what that research has shown that even where you have a second best product or even one that is initially defective being first to market by as little as 12 months takes your probability of success to 53% or greater so just by having first mover advantage of 12 months the probabilities are not against you rather they are in your favour. Brainchip is out in front by 3 years - see Peter van der Made Acting CEO.

    If you want to improve the probabilities of success even further there are some key points for any business to consider:

    1. Timing - You can go too early - Brainchip has timed its run to coincide with the End of Moore's Law, the problem with Bandwidth and the Green revolution - To this extent Brainchip is holding the very advantages that Elon Musk's Tesla relied upon to succeed in the electric vehicle market when many before had failed because they had the timing wrong.

    2. Technology edge and patent protection
    - Brainchip ticks these boxes but you do not need to take the word of Brainchip as Rob Lincourt of DELL Technologies in his Brainchip Podcast interview available on the Brainchip web site gives you his independent opinion on the AKIDA technology advantages and its technological edge over the rest of the market place. If you decide he is not independent the only basis you would have for this view is that Brainchip has a commercial relationship with DELL Technologies which leads into the next derisking factor.

    3. Commercial validation by being adopted for use by a major player in the same industry space - Brainchip has sold its first IP licence in an unconditional agreement to Renesas and has also had Socionext announce that it will be incorporating the AKD1000 chip into its SynQuacer platform - these two commercial validating events will resonate with others in the same industry and will enhance Brainchip's AKIDA technology's credibility.

    4. A business, marketing and sales plan that is proven to be successful - Since at least 2015 Brainchip has publicly stated that it is following the ARM business plan and to this end has even head hunted senior ARM employees to take on the commercialisation sales and marketing roles. If you doubt the business plan look closely at ARM and what it has achieved under their model.

    5. Product development
    - Failure has been associated with rushing a good idea to market before it has been debugged - Brainchip has been on the development pathway for twenty years and is still on that pathway - The AKIDA technology has come to market ready and debugged with all the tools necessary to ensure it can be easily adopted - MetaTF, Rasberry Pi compatible module, USB Stick, the AKD1000 chip and the IP.

    6. Price protection - The acting CEO Peter van der Made confirmed last night that the AKD1000 chip will sell for $25.00 and also that the True North chip is $8,000 - clearly in pricing AKD1000 at $25.00 Brainchip has limited the ability of any later competitor to take away market share by competing on price.

    7. The NASA effect - At 2. and 3. above I mentioned credibility and suggested that it had already been achieved but I personally think that the NASA effect is worthy of its own point as something which all by itself enhances the probabilities for success. NASA is the world's CSIRO. In Australia the CSIRO holds a special place in the hearts and minds of Australians. NASA has this same place but in the hearts and minds of the people of the whole world. They are seen as independent of the grubby world of commerce and only interested in the science and so when the Acting CEO Peter van der Made states in a price sensitive presentation on the OTCQX where not just the Australian regulators but also the US regulators would be watching that NASA is excited by the AKIDA technology and are currently exploring ways to use it then this has a tremendous positive effect on potential commercial partners.

    So when a Lone Ranger comes on to HC with the sole intention of helping the pensioners who are being misled you would have thought that they would think enough of the pensioners they are trying to save to actually know what they are talking about, do some research and not state untruths such as 'the probabilities of Brainchip being successful are against it.'

    This is clearly not the truth or the case.

    My opinion only DYOR - read the attached link, listen to Rob Lincourt, read about the factors that allowed Elon Musk's Tesla to succeed and of course listen to the Acting CEO's presentation to OTCQX which is recorded and will be available, and read all the announcements on the ASX.

    FF.

    AKIDA Ballista

 
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