Digimarc are also bringing out a mobile app where consumers can scan it and identify if it can be recycled. Sounds like they are trying to greatly improve the existing numerical watermarks which are often hard to see on existing plastic products.
https://www.digimarc.com/digimarc-watermarks/packagingEasy Mobile Scanning
Digimarc Barcode repeats across product packaging making it easy for consumers to scan any side of the package and get product information on their mobile devices. It helps brands and retailers, for example, educate consumers on where to properly recycle the product after use or share product tips.
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