TTime what a great post. Probably the most sensible and relevant...

TTime what a great post. Probably the most sensible and relevant post about BRN commercial situation now and near future thats been written here.

Pity most don't see it for what it really is, a realistic analytical approach to the true commercialization of IoT Products.

For those that missed it, I post it again below.................

TTime...........
This is very insightful and something we can take away from and relate back to our lack of announcement re customers for BRN. This is a quote from Coby the CEO of WBT.

"We're talking already to quite a few potential customers ... we're trying to do everything in parallel ... yes of course customers want to see the technology is qualified for mass production but you need to remember customers take a year, year and a half, from the moment they decide to use the technology until they design it into their product, they test their product and their product is sent to mass production. So if they wait until the technology is qualified it's going to take them another year and a half from that point so we're talking to potential customers who are willing to start working now, start looking at the technology now realising it will be qualified in a year or so ... so we'll be working on this in parallel to reduce the time to revenue."

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Yak52