2022 BRN Discussion, page-5272

LAGUNA HILLS, Calif., January 25, 2022--(BUSINESS WIRE)--BrainChip Holdings Ltd (ASX: BRN, OTCQX: BRCHF, ADR: BCHPY), a leading provider of ultra-low power high performance artificial intelligence technology and the world’s first commercial producer of neuromorphic AI chips and IP, today announced that semiconductor marketing expert Jerome Nadel has joined the company as Chief Marketing Officer. Nadel will drive corporate and product marketing to support the full commercialization of its Akida™ neuromorphic computing platforms.

Nadel, an internationally experienced executive in scaling and growth-stage companies, joins BrainChip from Rambus, a publicly traded semiconductor technology company. During his eight years at Rambus, he served as Senior Vice President, CMO, and General Manager of its fintech software division. He has also held senior positions at Sagem, Thales (formerly Gemalto), wireless and IoT solutions provider Option NV, Human Factors International, Unisys, and IBM.

He is also a board member of the Silicon Valley Executive Network, alongside BrainChip CEO Sean Hehir, as well as President of the Silicon Valley chapter of the CMO Club, a global community of senior marketing executives. He received a BS in Psychology from the University of South Florida and an MS in Industrial/Organizational Psychology from Kansas State University, where he was a doctoral candidate.

"BrainChip’s advancements in neuromorphic AI are truly transformative and will be the computational foundation of smart sensing in all edge devices," said Nadel. "Our ground-breaking IP is commercially ready and relevant, and it’s exciting to see it being adopted and deployed by industry leaders. I’m excited to play a part in accelerating the company’s trajectory."

"We’re eager to hand Jerome the reins of BrainChip’s corporate and product marketing, and proud to have him on the executive team," said Hehir. "This is a pivotal moment for BrainChip as we steer the company from R&D breakthroughs to a focus on commercialization, strategic partnerships, and profitability."