Check out US sports betting trends predicted! More M&A coming - operators chasing mkt access & mkt share growth - guess whoever is on top there will be ripe for the taking. Parlay popularity increasing - great news given their offering out pips competitors. Lowering in marketing/customer acquisition costs - great for bottomline. If PBH can be successful on the latter 2, and at the same time continue to grow mkt access (hopefully they have plans for Ohio, as online sports betting recently opened up there) & mkt share growth, then it will be happy days!
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