Who bought ZIP all the way from $14 to $0.50 or whatever the...

Who bought ZIP all the way from $14 to $0.50 or whatever the price is now?(or substitute any stock that had a big run and went back to where it began) That's another delusion people use to justify holding onto a dying stock .... "someone's buying all this stock" ... there's always buyers or there wouldn't be a market. 90% of people in the market lose money, mostly cause they see a falling stock and think it must be "cheap" given it's trading at a discount to some time in the past, they never think maybe it was just stupidly overvalued and now heading toward it's true value ... and they don't use stop losses or some other risk management strategy