For what, for whom, for why? We are "use this, it'll really...

For what, for whom, for why? We are "use this, it'll really help". We don't solve, we improve.

Let's be like a power saving light bulb salesperson; goes into client, changes the bulbs, client waits until next electricity bill and goes "wow", I'm in. Or, even do this via a remote model.

in short, we should cover the cost to produce a model bespoke to the potential client (or do the work to that effect). Then they go "wow" on seeing results.

Expensive? Yes. Investment? Yes. After a while the peers of our clients see what their missing out on, and call us.