Yes this is a good example,You sell the IP to the chip maker but...

Yes this is a good example,

You sell the IP to the chip maker but the chip maker needs a market to say yes we will sell.

Then you need to educate the market to desire the IP and say we are better because of this and that. Then the market is like we like it but this company builds our chips you need to talk to them.

BRN we did we are compatible with the product already.

Market wow ok lets do it lets build a somple explanation to a complex engagement.

Example onsemi TOF build airbag deployment system right. Well they and BRN if partners will go to the companies and offer say this system if airbag company B is like yeah lets go ahead then now you need to design likely involve a chip maker such as TSCM Intel Samsung or whoever to build up the chip and build the product. This product need to be certified of course but it's not for BRN.

so you see the importance of the ecosystem that has been laught at by many. Go to a website Microchip and see their partner list.

My soundbar if you really investigated has likely 2 dozen companies that collaborated to build it all but the brand is Harmon Karmon.