The average sales cycle for buying a car is 72 hours from when a sales prospect walks on to the car dealer's yard to when they sign.
Not everyone signs.
What is the buying cycle for signing-up to a bleeding edge technology requiring millions of dollars of investment and thousands of man hours of evaluation, product development, and business case analysis? I am estimating 3 to 5 years.
"It should sell itself"
Doesn't matter how good it is, it ain't gonna sell itself.
The average sales cycle for buying a car is 72 hours from when a...
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