BRN

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18.0¢ brainchip holdings ltd

Great marketing. Can you help out with some akida sales? Looks...

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TomAndJerry

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02/08/24

11:31

Post #: 75042292
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Originally posted by MarketingMan: ↑

Let's talk reality

Well, is it Sean or is it the reality of how long it takes for customers to develop market ready applications?

We don't have much visibility on what deals they are working on and which ones are getting close - we don't know.
Would swapping-out Sean for a new CEO achieve more rapid progress? We don't know.
That's a question only the board can answer.

What BRN are trying to pull-off here can be illustrated through an analogy...

It's as if they have invented the internal combustion engine in a world where steam and horse and carts are the prevailing technology.
They are waiting for their customers to build a vehicle around it. And not just any vehicle, but one that will win market acceptance and sell.
That's a lot of R&D work (designing and engineering the rest of the car), prototyping, design-testing, market testing, manufacturing strategy, business case development, putting the proposal to their respective boards for investment approval. Takes a lot of time. The car industry takes minimum 3 years to develop and launch a new model (mostly 5 years) - and that's based on proven technology and a well developed proven market for cars.

Akida is just the enabling technology. It's not a complete product - it is an integral component in a future (as yet not completed) system.

We have ample evidence numerous BRN customers are working on it - but, scant detail.

BRN have a large engineering team (separate from their R&D team) devoted to providing what ever assistance they can to customer R&D teams to helping them develop working applications. This is all happening and one day it will produce a result.

BRN can only go as fast as it's customers.

Doesn't matter if you are a sales and marketing person, an engineer, finance professional, legal eagle, or janitor - reality is reality.

-------------------
We also don't have visibility on the commercial aspects of potential deals.
We don't know what their pricing strategy and licensing and other business terms are.
It's possible they have missed deals because they got these things wrong.
I would imagine potential customers are hanging tough on pricing, thinking "you guys's need this - so pony-up with some attractive pricing and favorable business terms." Sean may have taken some deals to the board and had them knocked back. We don't know.

It's complex. And complex = slow.

IMHO
DYOThinking

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Great marketing.

Can you help out with some akida sales?

Looks like shareholders will be waiting for a while for the companies to build something around Akida.

So basically, at the moment Akida is useless. No use cases currently. Makes sense why there are no IP deals, nor products on market.

Thanks for confirming.

BRN Price at posting: 18.3¢ Sentiment: None Disclosure: Held
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