Evidence that BRN has failed:Many here have said that BRN is a...

Evidence that BRN has failed:

Many here have said that BRN is a failure. Or have said that management have failed. Some have gone further and suggested BRN will NEVER succeed. They have only one piece of evidence to claim failure - BRN hasn't yet announced a sale.

For BRN to be proven to have failed, one of the following must be true...

AI is a beat-up: AI is all hype; a fad that will die away like Acid Rain, The Ice Age predictions of the seventies, or Pet Rocks.

The sound of crickets: Nobody is considering BRN’s technology, never have, never will.

Dud technology: Some have considered BRN’s technology – but all have rejected it because it isn’t as good as other AI technologies

No use cases: Nobody is interested in AI technologies, or at least the type that BRN’s technology can address.

Not commercially viable: BRN’s technology is good, but the type of applications that it is suitable for don’t have sufficient commercial application to warrant further investment.

Lack of awareness: Insufficient potential users of BRN’s technology know that it exists – it hasn’t been promoted well enough and remains unknown.

Charging too much: BRN has succeed in finding interested customers but when they attempted to negotiate a deal BRN has been too greedy, and the commercial terms were so un-realistic –the potential customers have walked away.

Competitors have succeeded where BRN has failed: Competitors’ offerings are better than BRN – and we know this because commercial deals have been struck and AI products, that we would have thought BRN was suitable for, are now being sold into the market.


Which of these is true?