2024 BrainChip Discussion, page-9980

I think Sean's targeting of top tier company's first off the bat is wise. Several on this forum think that BRN may be pricing their technology too high, hence the delay in signing deals. I disagree. BRN technology is also top tier and should be priced accordingly.

Considering multiple independent peer review saying BRN technology is the real deal and as our technology is Ifully P protected, then Sean holding out for a top tier price is prudent business.

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IP protection means if BRN customers want the best in class there is only one option - BRN. The top tier company's BRN is engaged with may be trying to lowball as a first customer or may be of the belief BRN need their business to survive. This tactic has a finite timeline and risks business competitors being first with BRN technology. This scenario could be the reason for the delays. BRN has set a value on its IP and is sticking to this.