Completely agree that cost matters, but in this case, a higher...

Completely agree that cost matters, but in this case, a higher investment in IR and PR might be exactly what’s needed. The right person or firm — with real capability, credibility, and experience — could transform how the market views BrainChip.

I'd say the outgoing Ir guy would have been on A$200k p.a. and that the outgoing PR firm in the US would have cost similar money, hence why I say spending A$500k on better recruits might be a better solution.

I’d personally have no issue with the company spending half a million dollars annually if it helped generate even a fraction of the $100 million uplift in market cap that better engagement, clearer messaging, and more consistent updates could bring. That kind of ROI would be well worth it — and I suspect most shareholders would agree. The key is getting serious about it, not just ticking a compliance box.