A few weeks ago I was speaking with one of the senior managers of Napa Parts Australia. Napa is part of the Global Auto Spares group of companies which include Repco and a bunch of others.
The reason we spoke was totally unrelated to Spenda but when we had finished our business I asked him about Napa’s relationship with Capricorn. He said their group of companies are Capricorns largest suppliers.
But his next comment was very interesting. He said Capricorn have just changed their invoicing system and it’s great.
It must be very good as it’sforemost in his mind and he volunteered the info without any prompting or questioning. It’s the first time I’ve ever heard someone get excited about a customer’s invoicing system.
So I asked why he thought that. He said it makes life so much easier for us as we don’t have to spend time dealing with the individual workshops. Capricorn act as an aggregator.
That’s where we left it and said goodbye.
As I’ve said before, really good positive customer stories are worth their weight in gold.
That made me smile.
Then I got pissed off. There must be hundreds, if not thousands, of excellent customer stories and quotes like:
“ I get to see the kids more”
“I’m home earlier. Happy wife……”
“End of month is a breeze”
“ bank rec is so easy “
“The hassles with returns are gone”
“We’re saving money and time. “
“ I get to spend more time with my customers making me more money. “
Etc etc etc etc.
This is what our customers are saying, and their suppliers love it too.
There should be a wall full of personal happy short sharp quotes I.e. BENEFITS!
Spenda marketing - the ball’s in your court. You’ve got a lot to play with.
And Carpet Court love it too. 
(20min delay)