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- Release Date: 13/08/13 18:43
- Summary: GENERAL: AIA: AIAL and Tourism New Zealand welcome China Airlines extra
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AIA
13/08/2013 16:43
GENERAL
REL: 1643 HRS Auckland International Airport Limited
GENERAL: AIA: AIAL and Tourism New Zealand welcome China Airlines extra
Auckland Airport and Tourism New Zealand welcome China Airlines' extra
capacity and announce new Taiwan marketing partnership
Auckland Airport and Tourism New Zealand have welcomed China Airlines'
decision to provide an additional 30 percent capacity on its
Taipei-Brisbane-Auckland route during the New Zealand summer.
The airline will operate a 747-400 on the route from 28 November 2013 to 28
February 2014, which covers Chinese New Year - the time of the year when the
greatest volume of travel is seen out of Taiwan.
As a result of the additional capacity, the two organisations have announced
a doubling of investment for marketing and promotion with industry partners
in the Taiwan region.
The increase in investment will see joint programmes worth over one million
dollars established in collaboration with the airline and industry partners
to grow the Taiwanese market.
Tourism New Zealand and Auckland Airport have been working jointly to promote
and develop the Taiwan market and air service connections in the region.
Arrivals have grown 15 percent to the year ended June 2013 and an impressive
38 percent during the month of June 2013.
Glenn Wedlock, Auckland Airport's general manager aeronautical commercial
says, "at over $3,800 expenditure per visitor Taiwan is our second highest
value market per visitor and is incredibly important to developing New
Zealand tourism value. Our Ambition 2020 target was to grow the market by 3
to 3.5 percent on average towards a target of 24,000 visitors by 2020. With
the success we have had to date in this market, we may get close to that
target this year, which will deliver an extra $15 million to $20 million to
the New Zealand tourism economy.
"The additional capacity and promotion is not only fantastic news for the
tourism industry but also provides exporters with much needed additional
airfreight capacity to Asia over the critical summer season. Equally, with
great airfares and full service products at convenient travel times, it is
fantastic news for New Zealand travellers to Asia," says Mr Wedlock.
Tourism New Zealand's General Manager Marketing Communications, Justin
Watson, says the organisation welcomes the announcement and is pleased to be
able to support further activity which is in line with its objective of
growing arrivals from China, Hong Kong and Taiwan.
"Our campaign work is always more effective when we work in partnership with
others and it is a pleasure to see the relationship we have with both China
Airlines and Auckland Airport contribute to such a positive outcome for the
industry," said Mr Watson.
Ends
For further information, please contact:
Simon Lambourne
+64 9 255 9089
+64 27 477 6120
End CA:00239612 For:AIA Type:GENERAL Time:2013-08-13 16:43:30
